QUALITATIVE DATA ANALYSIS SOFTWARE & FOCUS GROUP INTERVIEWS
marketing research easier then ever
Are you looking for a way to learn what drives your customers behaviour, what do they do, how do they think, what do they feel?
Focusson helps you with mixed method research design
Running a focus group is as easy as running an online survey. The only difference is that respondents are much more involved. Great method for acquiring insights.
Focusson is like Excel for qualitative researchers
“Thanks to FOCUSSON, our researchers could work simultaneously on all transcripts (150 in-depth interviews), quickly creating typologies and descriptions (…)”
“The linguistics tool allowed us to monitor certain indicators, for instance the Giroud Index, that reveal students’ fluency in English.”
“The project (…) was implemented very professionally and efficiently. We are satisfied with everyone’s work on it.”
“(…) we were able to invite all alumni (…), including those living outside Wrocław or even Poland, to participate in the interview. (…) They could participate in our research without incurring any additional costs.”
empower your marketing research team